356
Why Kindness? Why Now?
kindness sounds great and all, but how does it
solve the real stuff we should be talking about?
here’s why: kindness sets the foundation for
everything else.
and kindness is rather misunderstood: it doesn’t
mean to become the most honorable person in
the world, but to give a damn – About yourself,
about others, about what’s around you.
Let’s face some uncomfortable truths:
64.7 % of college students report feeling lonely. 67% reported increased loneliness or isolation intensified by the pandemic. Lonely students are 4x more likely to face severe psychological distress
40-60% of students report moderate to severe anxiety/ depression
55%Â experience
chronic burnout
from constant online
presence and news
overload
15-20% increased dropout risk by pandemic isolation and online learning
Missed out face-to-face experiences lead to higher social uncertainty and difficulty in open discussions. There’s a noticable decrease in trust, rising cynicism and reduced cross-ideological dialogue.
Here’s the good news
stirring things up doesn’t have to be exhausting or forced.
Kindness cuts through the noise like nothing else and the KUL Cup is
here to show you how easy it can be to start.
Our quests are built around real experiences first: simple, playful
moments that slip right into your day. as simple as they are, they
quietly do the heavy lifting – fighting loneliness, easing stress,
rebuilding trust, and creating space for genuine empathy.
All while feeling good, never like a chore.
That’s the magic of the KUL Cup: small acts that add up to real change,
without pressure or performance.
Ready to try?