what’s The kulcup?
How it works
daily & Weekly quests
Digital Whiteboard &
#kulcupwish
leaderboards &
Winning
safety guidelines
media guidelines
What’s the KULCup?
To keep it short:Â The Kind up Life aka kulcup is a full year-long kindness challenge where your whole college teams up to climb the national leaderboard, just by doing small yet powerful, fun everyday acts of kindness.
there will be
No pressure you jump in whenever you feel like it and skip when it’s not your day or your quest.
No perfection, it’s about fun, new perspectives and connection, not performance.
No guilt-tripping, you never have to proove your goodness or that you fullfilled a quest. social media can be used but stays always optional.
every little act adds points to your school’s total and makes campus feel a bit better.
How It Works
1)Â Grab your free keytag from your college
2) Scan the QR code/ type in link to visit the specific site for your college (www.kulcup.com/mycollege)
3) check today’s Daily + this week’s Weekly Quest
4) Do the quest (big or small, loud or quiet – it all counts)
5) Enter your unique code from the keytag to log the points for your college – that’s it!
No app. No account. No data collected. Each code works once per quest – super simple
daily & weekly Quests
A fresh mix that rotates every day, all year:
🔵Connecting with people around you
🟡Self-care moments (because you matter too)
🟣Fun & creative stuff
being 🟠curious about something new
🟢caring about animals & the environment
🔴Quiet, reflective vibes
Every quest is:
fitting your life, fast & easy to accomplish
Free or super low-cost
Inclusive & accessible
universal, Non-political & non-religious
Not feeling it today? Skip it. This is here to lift you up, not stress you out.
Digital Whiteboard & KUL Cup Wish
Some quests let you anonymously answer or doodle on our digital whiteboard. The board uses no names, no judgment, just real thoughts. Reading what others share is half the magic.
Twice a year you’ll see #KULCupWish:
we will ask you to Drop an idea to make your campus or city better, anonymously pass every answer to your college or city for insight to actually be seen and at least two wishes per year get realized by kulcup
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3) check today’s Daily + this week’s Weekly Quest
4) Do the quest (big or small, loud or quiet – it all counts)
5) Enter your unique code from the keytag to log the points for your college – that’s it!
Your voice counts – even if you share it quietly.
Leaderboards & Winning
Points go only to your college (no individual rankings)
Check the live leaderboard anytime to track your
school’s progress
Totally Fair System, We use per capita scoring – points are adjusted for college size, so Small schools have the same real chance to win as big ones.
Year-end highlights:
– Kindest College (size-adjusted)
– Kindest State
– Real monetary prizes that benefit student life
Friendly rivalry, real pride – and a level playing field for everyone. 🏆
Trust your gut, choose familiar/public spots, and remember: you’re in full control. It shouldn’t feel like a performance or obligation.
Safety Guidelines
Kindness should always feel safe, easy and good – zero pressure, ever.
Only interact with people who feel 100% safe
For quests involving strangers: choose someone approachable (another student on campus, etc.), Never anyone who feels sketchy or uncomfortable.
Choose safe terrain & situations
Stick to familiar, public, well-lit campus areas. No risky spots, no stunts, no actions that could endanger you or others.
Use public spaces responsibly
Always follow campus rules and local laws – no vandalism, no littering, no disturbing others or restricted areas
Always stay clearly legal
Every quest is designed to be fully legal and appropriate – if anything about how you (or someone else) wants to approach or complete it feels even slightly off or questionable, don’t do it.
Respect all boundaries
If someone isn’t in the mood to chat or join in, smile and move on. Same goes for you.
Every quest is flexible
There’s almost always more than one way to do it – get creative and pick what feels right for you.
Not in the mood? Just skip it
Not feeling a quest today? No problem – leave it. There’s always tomorrow or another one.
You never have to explain
No justification needed.
Media Guidelines
Sharing is never required – only if you want to.
Only post people with clear, happy consent Always ask first. A “no” means no posting – full stop.
Share only what feels good to you
Think about your own privacy: avoid sharing personal details, exact locations, or anything you might regret later. You don’t have to name your college or specific spots on campus.
Use the hashtags to connect
#kulcup2026 #campuskindness – keeps the positivity flowing without giving away too much.
Respect “keep it private/tweak” quests
Some acts are meant to stay private – please honor that and don’t post them (or only with a tweak).
Feel free to tweak any quest
Post later, blur faces, skip names/locations, or tell about the action/ conversation instead of showing it.